The making of ‘The Sound of Taste’
This was a very cool find when I came across it and I just caught a first viewing on TV. There was an immediate realisation about the difference between content and commercials, the commercial was totally inferior to the far more engaging content I discovered through my social networks.
Don’t get me wrong, I know we only have 30 seconds to engage in between the plethora of shit programming on TV today but ain’t that the fucking issue?!! TV advertising in its current guise is on its arse and brands need to realise that the opportunity to represent its message belongs in the digital sphere and not in between some fucking shit reality show that some media agency tells you has 5 MILLION VIEWERS!!, they are making tea when your commercial is on you sycophantic twat!!
Digital storytelling is the future and the future is now.