LIFE'S WHAT WE MAKE IT.

Some things inspire us and some things annoy us, either way...

This is a blog by the team at One True MAVERICK.

The making of ‘The Sound of Taste’

This was a very cool find when I came across it and I just caught a first viewing on TV. There was an immediate realisation about the difference between content and commercials, the commercial was totally inferior to the far more engaging content I discovered through my social networks.

Don’t get me wrong, I know we only have 30 seconds to engage in between the plethora of shit programming on TV today but ain’t that the fucking issue?!! TV advertising in its current guise is on its arse and brands need to realise that the opportunity to represent its message belongs in the digital sphere and not in between some fucking shit reality show that some media agency tells you has 5 MILLION VIEWERS!!, they are making tea when your commercial is on you sycophantic twat!!

Digital storytelling is the future and the future is now. 

(Source: vimeo.com)

G-SHOCK: Project Chile (by UKCasio)

The 10 Commandments of Content
BY SCOTT DONATON, fastcocreate.com
Scott Donaton, who’s been an chronicler, judge, and creator of brand content, shares lessons of downright biblical importance for brands looking to connect with people through stories.The chal­lenge is clear by now: Intru­sive, inter­rup­tive,…

The 10 Commandments of Content
BY SCOTT DONATON, fastcocreate.com

Scott Donaton, who’s been an chronicler, judge, and creator of brand content, shares lessons of downright biblical importance for brands looking to connect with people through stories.

The chal­lenge is clear by now: Intru­sive, inter­rup­tive,…

Absolutely love this project, A great creative execution. A behind-the-scenes look at pulling together one of the most complex, ambitious and beautiful body paint photos you’ve ever seen.

In Japan, Yahoo! teamed up with creative agency Hakuhodo Kettle Tokyo, to introduce a machine that brings internet searching technology to visually-disabled children. 

Called ‘Hands On Search’, the search engine machine combines 3D-printing technology with Yahoo!’s ‘Search’ function. 

Kids just have to voice out the items they wish to search for—such as a giraffe, horse, tyrannosaurus, or Tokyo Sky Tree building—for the machine to 3D-print out these solid objects they can touch and feel, to know what they look like in proportion. 

For objects that have no 3D data, the Hands On Search machine would post it on its website as a call to find it. 

Installed at the Special Needs Education School for the Visually Impaired, the machine makes a new way for searching on the internet, in a way that would never have been possible on-screen. 

Is this a step towards a new search on the internet? 

Home grown… England, six-year-old Terra and her nine-year-old sister Eddie are b-girl prodigies. They’ve already become pretty famous after an appearance on “Ellen,” but it’s worth taking a look at just how skilled young Terra really is.

Check out the 2013 shoot, and the team chat to British cycling champion Bradley Wiggins about music, icons and style. See the latest Bradley Wiggins Collection online here: fredperry.com/men/bradley-wiggins